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Pricing strategy and insights for independent ecommerce merchants.

Content launching soon

We're working on practical, no-fluff pricing content built for Shopify merchants — not MBAs. First posts drop soon.

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No spam — just new posts and occasional pricing insights.

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What we're writing about

  • How to know when to raise prices without losing customers
  • Price elasticity 101: what every Shopify merchant needs to know
  • The real cost of running too many promotions
  • Competitive pricing: when to match, when to ignore
  • How we built our elasticity model (and what it gets wrong)
  • Case study: recovering $30K/year by fixing two underpriced SKUs

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